However, ICICI Direct is the most visited trading platform in India. They have been number one in terms of active customers until 2019 when the top discount broking firm Zerodha toppled them with a client base of more than 2 million.
The high-quality and customized services along with the 3-in-1 account facility are what the company counts on to be able to capture such a vast number of active clients. It is armed by the leading private financial services provider ICICI Group which is in existence since 1994.
The ICICI Direct which is a part of ICICI Securities ranks number one in the full-service stockbrokers’ list. Comprehensive study and detailed ICICI Direct review about its products, service, key features, brokerage charges, and other benefits.
